Lyft Partners with HART to Challenge Tampa Residents to Ditch Their Cars!

HART has partnered with Lyft to challenge Tampa residents to ditch their cars!

Ridesharing has already changed the way Americans depend on owning a car and how we get around cities – but now it’s time to take an even bolder step toward creating a new future of mobility. Today, Lyft is announcing Ditch Your Car, a program in Tampa offering residents nearly $500 of transportation credit to give up their cars for 30 days from Oct. 8 to Nov. 6 in favor of getting around town via Lyft rides, Zipcar and the Hillsborough Area Regional Transit Authority (HART).

Starting September 26, Tampa residents will be able to register at ditchwithlyft.com/Tampa for the opportunity to receive credit towards Lyft, HART and Zipcar. Enter by 2:59 a.m. October 1, 2018 to be eligible.

"The way that people move around cities is changing faster than ever, and we are excited to challenge Tampa residents to change their everyday habits and give up their car for a month,” said Sam Cohen, General Manager for Lyft Florida. “Lyft alone is not the overall solution to overcome transportation hurdles, but by partnering with HART and Zipcar we are able to create mobility options for Tampa residents.”

“The Lyft and HART partnership is reflective of the changing mobility landscape and how transit agencies can adopt new technology to enhance the travel experience for Tampa residents throughout the city,” said HART Interim CEO, Jeff Seward. “We are always exploring innovative methods to improve service and transport customers throughout the region more efficiently and effectively.”

“Every day, more and more people ditch their personal cars in Tampa and instead use a range of mobility options to get around from car sharing to ride hailing,” said Smokey West, Zipcar Regional General Manager, Mid-Atlantic/Southeast. “We’re excited to join Lyft in this fun 30-day challenge that’ll encourage even more Tampa residents to go car-free. At Zipcar, we’re big fans of any effort to make it easier to live without a personal car.”

Here’s how it works:

1. Sign up here for a chance to be 1 of 50 lucky winners to participate in Ditch Your Car.
2. Once chosen for the challenge, you’ll receive an email with the details of the program — including transportation credits!
3. Transportation credits include:a.  Lyft credit (valued at $300)
   b.  Zipcar one month membership & application (valued at $32) + $100 drive credit
   c.  One month Flamingo pass including HART bus and TECO Line Streetcar System (valued at $65).
4. The Challenge starts October 8 and ends November 6.

Since day one, Lyft believed cities should be built around people, not cars or parking lots. Using a mix of multi-modal options, it’s possible to rework cities and ditch personal cars. Lyft is committed to being a part of the solution to reduce congestion, carbon footprint and the pain points of personal car ownership in Tamp.