Friday, August 21, 2015

HART Launches New Website to Enhance Visitor Experience

This week, HART launched its completely revamped next generation website,, revealing a complete makeover. The redesigned site features a new, streamlined look, intuitive navigation and functionality that will make it easier than ever for customers to access information. The layout was overhauled with user experience in mind - simple, organized and easy to use.

With a cleaner layout and better organization, the new provides customers with more direct information that requires fewer clicks to access. The website introduces several new customer tools- from a Search Function to a Google Translation feature, along with a more modern visual 3-D style with movement on main pages. It also makes use of emerging technology to deliver new features, including HyperAlert, a rider notification system that allows members of the public to subscribe to alerts for transit routes and use of Google Maps to illustrate transit trips.         

Maps, schedules and trip planning are a focus of the new site

New look, new tools

Beyond its new look, the website also boasts several features to make it easier for customers to get the information they need: 
Expandable menu improve navigation
  • Easier main navigation with a 'Burger Bar' drop down menu
  • Redesigned with a fresh look and simplified navigation to deliver vital information to customers quickly.
  • Trip planner placement on the Homepage
  • Search tool to locate specific information quickly
  • Introduction of a moving carousel (from left to right, or right to left). Top portion is press releases, second half is promotions, special events.
  • Greater outreach through social networking vehicles such as Facebook, Twitter and YouTube to keep riders connected to the transit community.
  • New website adheres to American with Disabilities Act and Web Content Accessibility Guidelines (WCAG 2.0) and provides improved functionality to make information more accessible to individual with disabilities.
  • Enhanced features and functionality for contractors and vendors wishing to do business with HART.

Last month, the old HART website received more than 5.2 million hits, with more than 192,000 "unique hits" during the month.

The new website was developed with the assistance of PAVLOV Agency, headquartered out of Fort Worth, Texas in concert with the HART Marketing Service Department.