HART Riders Can Now Pay Via Debit, Credit, Google Pay and Apple Pay!

Tampa Bay transit riders (HART/PSTA/The Bus) can now tap to ride across the region using credit and debit cards, digital wallets (Google Pay or Apple Pay), as well as the Flamingo Fares smartcard or mobile app.

"We are excited to offer our customers another way to pay their fare,” said Adelee Le Grand, Chief Executive Officer, HART. “Contactless payments on Flamingo Fares not only provide our customers with greater ease of access, removing another barrier from riding transit, but also assists in speeding up the boarding process, improving travel times.”

The Flamingo Fares system has fare capping implemented, meaning passengers always receive the lowest price as the system automatically caps prices whenever riders reach the daily or monthly thresholds. Riders using contactless payments (debit/credit/Google Pay/Apple Pay) will be able to take advantage of daily fare capping. 

Please note: Discount fare riders must use their Flamingo Fares smartcard or mobile app to receive the reduced fare. 

Attempts to use the same contactless payment multiple times (multiple riders) upon boarding will result in a failed transaction.

Flamingo Fares Tampa Bay launched in 2020.

To learn more about contactless payments and Flamingo Fares, visit www.FlamingoFares.com

HART CEO Adelee Le Grand Named To Power 100 List For 2nd Consecutive Year

The Tampa Bay Business Journal has named HART CEO Adelee Le Grand, AICP, as one of Tampa Bay’s most influential business leaders.

On February 1, the publication released its annual Power 100 List, recognizing Le Grand amongst a host of other prominent local business leaders, including the owners of the local sports franchises, as well as the CEOs of Publix, the University of South Florida and Tampa International Airport.

The Power 100 list recognizes individuals for their leadership qualities, and how their work helps to "shape the paths and fortunes" of the regional business community. 

This marks Le Grand’s second consecutive year on the influential list.

Inclusion on this list demonstrates how Le Grand has been strategic in building relationships with business and civic leaders whose support of public transit is key to expanding customer-focused mobility options in Hillsborough County.

Since her arrival at HART in January 2021, Le Grand has been laser-focused on creating a new vision for the organization by establishing trust and transparency, cultivating a culture of operational excellence and building meaningful strategic partnerships. 

You can read the article here. 

HART CEO Adelee Marie Le Grand, AICP