Real-time Bus Schedule Information may soon be only "One Bus Away"

During Monday's HART Major Projects & Legislative Committee meeting, HART unveiled a real-time passenger pilot project underway between HART and USF's Center for Urban Transportation Research (CUTR). The pilot is testing One Bus Away, transportation technology that tells users where their bus is and how much time until the next one departs. Similar technology is currently offered by PSTA to its customers. 

HART was chosen for this pilot because of its property size, physical proximity to CUTR, as well as previous partnerships that already involved the use of HART data. 

One Bus Away provides Real-time info

Over the next year, the pilot will focus on one or two major routes, and target its potential use for web, Droid Smartphones, and basic cell phones. The pilot will research the feasibility of deploying this technology to the entire HART network, including via text messages and integrating it with the current HART Interactive Voice Response system.

HART currently makes its data of scheduled times available for third-party application developers; and RouteShout, TransitTimes and Mapnificent use this data to provide customers with different online and smartphone applications.

Stay tuned for more updates about this pilot project!

Next HART Board Meeting

• July 16: Finance, Governance & Administration Committee, then Regular Board
 

Study Finds Public Transportation can Replicate Car Benefits via Accessible Mobile Information

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Does the idea of navigating a transit system intimidate you? A new transit study from Next American City Magazine and Latitude Research suggests that new, real-time technology (i.e. apps, social media, etc.) allowing riders to make decisions in real-time, makes transit sexier and equal to the automobile experience.

The study which featured 18 car commuters voluntarily going car-free for a week, found that "while users value the freedom and control a car provides, mobile information solutions could replicate this sense of autonomy without needing to own a car—primarily by helping users to make informed, in-the-moment decisions about what’s available near them and the best ways to get around".

The "freedom" of the open road

Basically, commuters want freedom. Traditionally, cars and other motor vehicles have been associated with freedom, as showcased by the 1969 film, Easy Rider, featuring Dennis Hopper and Peter Fonda cruising across the United States on motorcycles in search of true America.

Participants in the study cited "convenience, flexibility, and control" as the chief advantages of the car. However, this study finds that transit can "replicate these 'experience-based' benefits" from users who travel without a car. Transit becomes more accessible and flexible when riders are provided the tools to plan their trips on-the-go.

The majority of participants found that in addition to the freedom that transit provides, money savings and health benefits could lead them to reduce their car use and even give up their cars completely.

Below are some highlights from the study:

Technology levels the playing field between public transportation and the automobile. "Comfort," "status," etc. all were not named by participants as benefits of driving. Being in "control" however, was noted as one of the biggest benefits of driving, which the study notes that new technology provides transit users. Applications now provide riders with maps, real-time and scheduled arrival times, and customer service and interaction via social media.

The automobile takes away your sense of community. Twice as many participants than expected, felt more "integrated into their communities" as a result of giving up their car.

“This week I’ve really enjoyed walking along Market Street and discovering what a fantastic city I live in,” explains Mark V., a study participant from San Francisco. “I always knew it was a great place to live, but being forced to rely on public transportation only reinforced this."

Car free benefits go beyond the user. Top three motivators amongst the participants were "better for the environment," "money-saving" and "healthier". Car-free lifestyles benefit everyone. Public Transportation can save an individual up to $10,000 annually in car savings, along with commuter tax benefits provided by employers. Public Transportation saves 37 million metric tons of carbon dioxide (which affect the Earth's temperature) and 4.2 billion gallons of gas in the United States annually. Taking the bus also helps to meet the recommended 30 minutes of moderate daily exercise.

It's an interesting look at how the mediums used to receive information, entertainment, and social interaction continue to evolve. Patrons can now watch TV, order food and find out the next scheduled arrival of their bus, all on their smartphones. Technology continues to change the way we live.

Do you agree with the findings? Does the control, convenience and flexibility provided by modern technology place public transportation on equal playing ground with the automobile? Would you be willing to try a car-free diet?

If you're interested in a further look at the study, it's a three part blog series which can be found on Next American City's blog, here.