The HART Board voted during the March 7th meeting to partner with TransDev, an international transportation company, on a pilot program aimed at providing a solution for what is known in the industry as the "First Mile, Last Mile Problem". How does a potential rider get to/from the bus stop when a stop is not within reasonable walking distance to one? "First Mile, Last Mile" is an industry-wide barrier to potential riders trying transit for the first time.
Enter the TransDev First Mile, Last Mile pilot program.
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| Brandon, Carrollwood and University area are pilot areas |
TransDev will operate Minivans with roughly 27% of the vans being ADA-accessible.
Here is how it works.
Riders will be able to book their trip via an Apple IOS/Google Android smartphone app or a traditional call center. The app will act similarly to current rideshare apps such as Uber and Lyft, locating you via your phone's GPS.
Riders will be able to choose the next available van or schedule a pickup via advance booking.
The app will be integrated with trip planner technology, and will be able to determine which bus route riders need to connect with and plan their trip, anywhere in the area. The app will provide the pickup that best ensures the customer arrives at the bus stop before the bus departs.
Here is how it works.
Riders will be able to book their trip via an Apple IOS/Google Android smartphone app or a traditional call center. The app will act similarly to current rideshare apps such as Uber and Lyft, locating you via your phone's GPS.
Riders will be able to choose the next available van or schedule a pickup via advance booking.
The app will be integrated with trip planner technology, and will be able to determine which bus route riders need to connect with and plan their trip, anywhere in the area. The app will provide the pickup that best ensures the customer arrives at the bus stop before the bus departs.
TransDev's drivers will have pre-employment drug screen, background check, driving record/reference check and training in Customer Service, HART rules, etc. Riders will also be able to rate the driver for enhanced transparency.
The "First Mile, Last Mile" solution pilot will be a flat $3 fee, with HART picking up the remaining $7 cost of the up-to 3-mile trip.
The pilot project is expected to launch in summer 2016. Should the pilot be successful, the goal is to expand this pilot to other HART services.
The "First Mile, Last Mile" solution pilot will be a flat $3 fee, with HART picking up the remaining $7 cost of the up-to 3-mile trip.
The pilot project is expected to launch in summer 2016. Should the pilot be successful, the goal is to expand this pilot to other HART services.
