This week, HART launched its completely revamped next generation website, goHART.org, revealing a complete makeover. The redesigned site features a new, streamlined look, intuitive navigation and functionality that will make it easier than ever for customers to access information. The layout was overhauled with user experience in mind - simple, organized and easy to use.
With a cleaner layout and better organization, the new goHART.org provides customers with more direct information that requires fewer clicks to access. The website introduces several new customer tools- from a Search Function to a Google Translation feature, along with a more modern visual 3-D style with movement on main pages. It also makes use of emerging technology to deliver new features, including HyperAlert, a rider notification system that allows members of the public to subscribe to alerts for transit routes and use of Google Maps to illustrate transit trips.
New look, new tools
Beyond its new look, the goHART.org website also boasts several features to make it easier for customers to get the information they need:
Last month, the old HART website received more than 5.2 million hits, with more than 192,000 "unique hits" during the month.
The new website was developed with the assistance of PAVLOV Agency, headquartered out of Fort Worth, Texas in concert with the HART Marketing Service Department.